Aroko, V., W. . Muturi, and D. . . Mbugua. “INFLUENCE OF CUSTOMER ORIENTATIONS ON ORGANIZATIONAL PERFORMANCE OF STAR RATED HOTELS IN KENYA”. Academic Journal of Social Sciences and Education, vol. 13, no. 2, Apr. 2025, pp. 11-26, http://www.ajsse.org/index.php/1/article/view/306.